

The words with initial letters capitalized have specific meanings defined under the conditions below. These definitions shall have the same meaning regardless of whether they appear in singular or in plural form.

· Company (referred to as “the Company,” “We,” “Us,” or “Our” in this Privacy Policy) refers to Miicat.

· Cookies are small files placed on your computer, mobile device, or any other device by a website. They contain details of your browsing history on that website and may have other uses.

· Device means any device that can access the Service, such as a computer, cellphone, or digital tablet.

· Personal Data is any information that relates to an identified or identifiable individual.

· Service refers to the website operated by the Company.

· Service Provider means any natural or legal person who processes data on behalf of the Company. This refers to third-party 
companies or individuals employed by the Company to facilitate the Service, to provide the Service on the Company’s behalf, to perform services related to the Service, or to assist the Company in analyzing how the Service is used.

· Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

· Website refers to Miicat, accessible from Miicat website.

· You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service.

While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include (but is not limited to) your name, email address, telephone number, or other contact details that you voluntarily submit through our website (for example, via contact forms).

Usage Data is collected automatically when using the Service. This may include information such as your device’s Internet Protocol address (IP address), browser type, browser version, the pages of our site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.
When you access the Service through a mobile device, we may collect certain information automatically as well, including (but not limited to) the type of mobile device you use, your mobile device’s unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, and other diagnostic data. We may also collect information that your browser sends whenever you visit our website or when you access the site by or through a mobile device.

Cookies will be used to enable us to provide you more thoughtful and individualized service. When you log on the website, we'll store related information of yours with Cookies in order to follow up your personal preference and user habit, to recognize your identity in case of your revisit to provide you information that interests you, and to enable you to visit the website without reentering your password for each repeated visit.

Otherwise, you can also disable this function, and we'll cease the service of Cookies for you.

We use cookies and similar tracking technologies to track activity on our Service and store certain information. Tracking technologies used may include beacons, tags, and scripts to collect and track information and to improve and analyze our Service. Cookies also enable us to provide you with a more thoughtful and individualized experience by remembering your preferences and enhancing your overall interaction with our site. The technologies we use may include:

· Cookies or Browser Cookies: A cookie is a small file placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our Service. Unless you have adjusted your browser settings to refuse cookies, our website may use cookies.

· Web Beacons: Certain sections of our Service and our emails may contain small electronic files known as web beacons (also called clear gifs, pixel tags, or single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email, and to gather other related website statistics (for example, recording the popularity of a certain section of the site and verifying system and server integrity).

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device even after you go offline, while session cookies are deleted as soon as you close your web browser.

We use both session and persistent cookies for the purposes set out below:

· Necessary / Essential Cookies (Session cookies, administered by us) – Purpose: These cookies are essential to provide you with services available through the website and to enable you to use certain features. Without these cookies, some parts of the website may not function properly, and we only use these cookies to provide you with those essential features.

· Cookies Policy / Notice Acceptance Cookies (Persistent cookies, administered by us) – Purpose: These cookies identify if users have accepted the use of cookies on the website.

· Functionality Cookies (Persistent cookies, administered by us) – Purpose: These cookies allow us to remember choices you make when you use the website (such as your language preference) in order to provide a more personal experience and to avoid you having to re-enter your preferences every time you visit.

The Company may use the personal data we collect for the following purposes:

· To provide and maintain our Service: For example, to monitor usage of our website and ensure it is functioning properly.

· To contact you: To communicate with you via email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates or informative communications related to our website’s features or our products (including any important updates or safety information), when it is necessary or reasonable to do so.

· To provide you with news and offers: To send you news, special offers, or general information about our products or promotions, if you have inquired about or otherwise requested such information. (You will have the option to opt out of receiving these communications.)

· To manage your requests: To attend and respond to any requests or inquiries you submit to us (for example, through our contact forms or customer service channels).

· For business transfers: We may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets. In such transactions, personal data held by us about our website users may be among the assets transferred.

· For other purposes: We may use your information for other legitimate purposes such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and to evaluate and improve our website, products, services, marketing efforts, and overall user experience.

We may share your personal information in the following situations:

· With Service Providers: We may share your personal information with third-party service providers to monitor and analyze the use of our website, or to contact you on our behalf (for example, email newsletter services or customer support tools).

· For business transfers: We may share or transfer your personal information in connection with (or during negotiations of) any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

· With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include any parent company, subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.

· With business partners: We may share your information with our business partners to offer you certain products, services, or promotions.

· With your consent: We will disclose your personal information for any other purpose only with your consent.

The Company will retain your personal data only for as long as is necessary to fulfill the purposes outlined in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, to satisfy applicable laws and regulations), resolve disputes, and enforce our agreements and policies.

Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally required to retain this data for longer time periods.

Your information, including personal data, may be processed at the Company’s operating offices and in any other locations where the parties involved in the processing are located. This means that your information might be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction, where data protection laws may differ from those in your jurisdiction.

Your consent to this Privacy Policy followed by your submission of such information to us represents your agreement to that transfer. The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your personal data to an organization or a country will take place unless there are adequate controls in place regarding the security of your data and other personal information.

You have the right to request deletion of the personal data we have collected about you. If you would like us to remove personal information that you have provided, please contact us with your request. We will respond within a reasonable time-frame. Please note that we may need to retain certain information as required by law or for legitimate business purposes (for example, record-keeping or fraud prevention).

If you find any link on our website that is offensive for any reason, you are free to contact us and inform us at any time. We will consider requests to remove links, but we are not obligated to do so or to respond directly.

We do not guarantee that the information on this website is correct. We do not warrant its completeness or accuracy, nor do we promise to ensure that the website remains available or that the material on the website is kept up-to-date.

If the Company is involved in a merger, acquisition, or asset sale, your personal data may be transferred to the new owner. We will provide notice on our website or via email (if feasible) before your personal data is transferred and becomes subject to a different privacy policy.

Under certain circumstances, the Company may be required to disclose your personal data if required to do so by law or in response to valid requests by public authorities (for example, a court or government agency).

The Company may disclose your personal data in the good faith belief that such action is necessary to:

· Comply with a legal obligation.

· Protect and defend the rights or property of the Company.

· Prevent or investigate possible wrongdoing in connection with the Service.

· Protect the personal safety of users of the Service or the public.

· Protect against legal liability.

The security of your personal data is important to us. We strive to use commercially acceptable means to protect your personal information; however, no method of transmission over the Internet or method of electronic storage is 100% secure. While we endeavor to protect your personal data, we cannot guarantee its absolute security.

We use third-party analytic services, including Google Analytic, to help us understand how visitors use the Website and to improve Miicat cat litter products and related services. These tools use cookies, device identifiers, and similar technologies to collect information such as pages viewed, time on site, approximate location, and links clicked. Where available, we enable IP masking in Google Analytics and we receive aggregated reports. We do not use analytics to collect or store the information you submit via our contact forms, and we do not attempt to directly identify you from analytics data.

We work with advertising partners—such as Google Ads and Microsoft Advertising (Bing)—to reach people who may be interested in our company’s cat litter products and related services. These partners may use cookies and similar technologies to measure, personalize, and remarket ads. You can manage your preferences in our cookie banner / settings or via partner tools (e.g., Google Ads Settings, Microsoft opt-out pages).

Our Service is not directed toward anyone under the age of 18. We do not knowingly collect personally identifiable information from children under 18 years of age. If you are a parent or guardian and you discover that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from anyone under 18 without verification of parental consent, we will take steps to remove that information from our servers.

If we must rely on consent as a legal basis for processing your information and your local law requires consent from a parent for minors, we may require a parent’s consent before we collect or use that information from a minor.

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services.

If you have any questions about this Privacy Policy or our data practices, you can contact us:
By email:  Ethan@miicat.com